Chloé Summer 2026 Campaign

by the Editorial Staff

Photo: Sam Rock

Chloé’s Summer 2026 campaign is a meditation on light, movement, and the innate rhythm of summer. Set against a coastal landscape, the campaign transforms natural settings into an intimate dialogue between the body, the environment, and the shifting qualities of light. Creative Director Chemena Kamali has captured more than clothing; she has framed an entire philosophy of freedom, femininity, and collective presence.

The campaign does not merely present fashion, it orchestrates an emotional landscape. From the crisp air of dawn to the warm embrace of sunset, light itself becomes a language, narrating the day’s moods and guiding the silhouettes of six women, Awar Odhiang, Jacqui Hooper, Julia Stegner, Noor Khan, Song Ah Woo, and Stella Hanan. Their presence embodies playful complicity, a quiet intimacy rooted in nature, human connection, and the effortless elegance of movement.

Stella Hanan

Photo: Sam Rock

Through Sam Rock’s photography and Romain Wygas’ film direction, the images trace subtle shifts in atmosphere and perception. Styling by Elodie David Touboul ensures that each look responds to the landscape and the light rather than imposing itself upon it. The campaign, at once ethereal and deliberate, captures Chloé’s founding ideals of instinctive femininity, lightness, and freedom, translating them into a modern, sunlit narrative that feels both timeless and immediate.

Light as Language

In Chloé’s vision, light communicates. Morning radiance sharpens, midday sun deepens, and evening warmth softens. Each phase reveals distinct textures, moods, and emotional layers, allowing the garments and models to exist within a living, breathing environment. Light is not just a backdrop, it is a collaborator, shaping perception and movement.

Movement and Nature

Silhouettes glide and interact with the coastal elements, reflecting a seamless harmony between human form and environment. The garments’ flow mirrors the tides, wind, and sun, emphasizing the natural ease of summer dressing. The campaign positions movement not as performance but as a meditative dialogue between wearer and world.

Photo: Sam Rock

Feminine Complicity

The collective presence of six women exemplifies a vision of shared freedom and connection. Playful yet confident, their interactions articulate Chloé’s core philosophy:

fashion as a medium for expression, empathy, and relational awareness. Each frame captures intimacy without theatrics, underscoring collaboration, spontaneity, and grace.

Photography and Film

Sam Rock’s lens brings subtlety and depth, revealing textures and spatial relationships without distraction. The film, directed by Romain Wygas, extends the imagery into motion, highlighting the narrative of daylight and human presence across shifting landscapes.

Together, photography and film transform the coastal backdrop into a canvas for storytelling.

Photo: Sam Rock

Styling Philosophy

Elodie David Touboul’s styling reflects an intuitive bond between garment, body, and environment. Each piece interacts with natural light and movement, creating harmony between design and context. The result is a collection that appears effortless, yet deliberate, where subtlety becomes the ultimate sophistication.

Cultural and Emotional Resonance

By emphasizing natural rhythm, light, and shared experience, Chloé reconnects fashion with emotional and sensory intelligence. The campaign reminds viewers that style is not just visual, it is experiential, emotive, and deeply human.

Photo: Sam Rock

This article is an original editorial analysis produced by [DIBA magazine]

Research and references are used for contextual accuracy.